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Download Como piensan los consumidores (Spanish Edition)By Gerald Zaltman

Download Como piensan los consumidores (Spanish Edition)By Gerald Zaltman

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Como piensan los consumidores (Spanish Edition)By Gerald Zaltman


Como piensan los consumidores (Spanish Edition)By Gerald Zaltman


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Como piensan los consumidores (Spanish Edition)By Gerald Zaltman

Pese a los cuantiosos recursos invertidos en investigación de mercado, casi un 80% de los nuevos productos fracasan. ¿Por qué? ¿Acaso los consumidores no saben lo que quieren?

Gerald Zaltman investiga este rompecabezas y llega a la conclusión de que las herramientas de las que abusa el marketing –encuestas, entrevistas y dinámicas de grupo- y sus planteamientos tradicionales no consiguen profundizar lo suficiente para ayudar a los consumidores a descubrir y expresar lo que realmente quieren.

En este libro, Zaltman argumenta que un 95% de lo que pensamos se sitúa en el inconsciente. Por lo tanto, sacar a la luz los deseos de nuestros clientes nos exige que comprendamos la "mente del mercado".

Apoyándose en las investigaciones de disciplinas tan diversas como la neurología, la sociología, el análisis literario y la ciencia cognitiva, Zaltman señalan cómo interactúan la mente, el cerebro, el cuerpo y la sociedad cuando los consumidores analizan sus necesidades y evalúan los productos.

El autor demuestra cómo las empresas líderes "explotan la mina del inconsciente" con resultados extraordinarios y presenta herramientas y técnicas innovadoras que ayudan a los profesionales a:

- Formularse preguntas que apelen a la parte inconsciente del cerebro. - Medir las reacciones del consumidor a los estímulos de marketing y corregir sus estrategias. - Comprender cómo funciona su propia mente, y cómo pueden llegar a pensar de manera más creativa.

La mente del mercado está esperando a que la exploren. Asegúrese de que sus competidores no lleguen antes.

  • Amazon Sales Rank: #1781643 in Books
  • Published on: 2004-03-01
  • Original language: Spanish
  • Dimensions: 9.25" h x 6.50" w x 1.25" l, 1.51 pounds
  • Binding: Hardcover
  • 400 pages

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Download Ebook The Mocap Book: A Practical Guide to the Art of Motion CaptureBy Ricardo Tobon

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The Mocap Book: A Practical Guide to the Art of Motion CaptureBy Ricardo Tobon

Motion Capture is the process of digitizing motion. Its a technique that is paramount in the production of visual effects for feature films, TV and video games. The Mocap Book: A Practical Guide to the Art of Motion Capture gives an in-depth guide of the exciting process of digitizing motions from the acquisition stages all the way to the animation enhancement and file integration stages. The book provides step by step instructions, practical exercises and illustrated examples of the different steps of the mocap process that include acquisition, tracking, solving, integration, animation and motion mixing. This edition covers a Cortex to Motion Builder to Maya motion capture pipeline. The Mocap Book is a must-have for anyone wanting to take part in professional motion capture production for film, TV and video games.

  • Sales Rank: #1219200 in Books
  • Published on: 2010-01-22
  • Binding: Paperback
  • 288 pages

About the Author
Ricardo Tobon is a CG artist, an international lecturer and a University professor. He has worked in the visual arts and entertainment field in the United States and South America. His animated shorts have been shown in film festivals worldwide. Mr. Tobon was a key player in the founding of the online motion capture educational resource MocapClub.com , he currently serves as the Chair for this project. Ricardo holds a Master of Fine Arts from the Savannah College of Art and Design (SCAD). Mr. Tobon designed the Motion Capture course for the Computer Animation Program at Full Sail University where he currently lectures while he continues to work as an independent artist.

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Ebook Free The Dog Anatomy Workbook: A Learning Aid for StudentsBy Andrew Gardiner

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The Dog Anatomy Workbook: A Learning Aid for StudentsBy Andrew Gardiner


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The Dog Anatomy Workbook: A Learning Aid for StudentsBy Andrew Gardiner

Andrew Gardiner and Maggie Raynor have joined forces to produce this valuable learning aid for students on canine college and veterinary courses and those working in animal care and welfare. Students are asked to label or colour various parts of the canine body in a succession of exercises covering every part of the dog and every aspect of its structure. Throughout there are revision notes, clinical pointers and tips on learning. A natural companion to Peter Goody's classic work, Dog Anatomy, and featuring over 250 individual drawings, The Dog Anatomy Workbook will assist a new generation of students to familiarise themselves with the intricate make-up of the canine body, whether it belongs to a Yorkshire Terrier or a Great Dane.

  • Sales Rank: #1817357 in Books
  • Published on: 2014-02-01
  • Original language: English
  • Dimensions: 8.70" h x 1.14" w x 12.32" l, .0 pounds
  • Binding: Hardcover
  • 200 pages

Review
'this is a useful book for undergraduate veterinary physiotherapists.' Four Front Magazine

About the Author
Andrew Gardiner, BVM&S, Cert SAS, MSc, PhD, MRCVS, is a Veterinary Clinical Lecturer at University of Edinburgh. He is also the author of First Aid for Dogs, also published by J.A. Allen. Accomplished artist and illustrator Maggie Raynor lives in Sheffield.

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Free PDF Raising Your Spirited Child, Third Edition, by Mary Sheedy Kurcinka

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Raising Your Spirited Child, Third Edition, by Mary Sheedy Kurcinka

Review

"The book will prove to be a real lifesaver." --Louise Bates Ames, author and association director, Gessell Institute of Human "Through excellent examples and easy-to-read text, this book provides parents with a pathway to understanding their child's temperament and to a place where parents can balance the needs of their child's unique temperament with their own needs and those of their family." -- James Cameron, Ph.D., executive director, The Preventive Ounce, Berkeley, California

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From the Back Cover

The spirited child—often called "difficult" or "strong willed"—possesses traits we value in adults yet find challenging in children. Research shows that spirited children are wired to be "more"; by temperament, they are more intense, sensitive, perceptive, persistent, and more uncomfortable with change than the average child. In this newly revised third edition of the award-winning classic, Dr. Mary Sheedy Kurcinka provides vivid examples of real-life challenges and a refreshingly positive viewpoint. Within these pages you will find: New strategies for managing intensity levels—not just the spirited child's, but yours too A simple, four-step program for peaceful bedtimes, mealtimes, holidays, and many other commonly challenging situations A focus on your child's strengths Steps for teaching your child how to be a problem solver and how to work with others Updated guidance on establishing clear limits And more!Charts and quick tips make this newly updated edition an indispensable guide for fostering a supportive, encouraging, and loving environment for children.

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Product details

Paperback: 528 pages

Publisher: Morrow Avon; 3rd ed. edition (September 8, 2015)

Language: English

ISBN-10: 9780062403063

ISBN-13: 978-0062403063

ASIN: 0062403060

Product Dimensions:

5.3 x 1.2 x 8 inches

Shipping Weight: 12.8 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

521 customer reviews

Amazon Best Sellers Rank:

#3,163 in Books (See Top 100 in Books)

This book has been SO WONDERFUL!!!!!!! I have the second edition from a year ago and it has tons of markings in it. So far, I haven't compared the two editions to see how different they are.I'm so grateful for the tools and mindset that this book gave me. I felt punished every day for over a year. "Why did I have to get this child? I don't want this one. Take him back, please!" I also had terrible postpartum depression at the time, which made everything worse than it already was, plus my son had one of the five worst cases of colic I've ever heard of, and I've heard a LOT of stories of people trying to sympathize but being unable to even imagine the hell we went through in our son's first year.(By the way, we feel like our son's nature contributed to the colic and other first-year problems, which is part of why the book has been able to help. He was persistent and knew exactly what he wanted, but he couldn't express it. His body is irregular but needed some degree of regularity imposed so he would sleep at all. He is very sensitive to how much sleep he gets. He is energetic and intense and could scream for three hours straight without falling asleep. He didn't know how to cope with big emotions in a little body, so he screamed more. But now he is two years old and really a joy.)Now, we have a wonderful, curious, passionate, loving, interesting, smart, adorable little two-year-old.The most helpful things were these:1) The book Healthy Sleep Habits, Happy Child saved our lives first. It got our son sleeping AT ALL and then sleeping on a predictable schedule, which we all desperately needed. After he was rested, we could finally start working on other things.2) Sign language. We started signing before he was even 8 months old, and it helped immensely. Our son is very spirited and knows EXACTLY what he wants. It was absolutely crucial that we were able to communicate with him to figure out what he wanted.3) This book. A) As I was pulling out of my postpartum depression, it was crucial that I reframe my thinking about my son. I loved the early chapter on using positive labels for our kids - determined instead of inflexible, curious rather than dragging his feet, spirited instead of hellish (yes, I did say that one), energetic instead of drives me crazy, and so forth. B) The chapter on tantrums has helped immensely. He just turned two, which is when many people see tantrums. Not with a spirited child! Anyone with a spirited child knows that the "tantrums" -- the incessant screaming for three hours, the strength of a four year old when your infant hits you in anger -- start at birth. For months, several times a day, I have been using the author's suggestions for tantrums. Not only are her specific strategies helpful (hold him, talk him through it, name the emotions for him, tell him he doesn't have to deal with the emotions on his own) but also the mindset she describes. I don't know how many times I've told myself lines from the book:--"He will be a WONDERFUL adult. This trait is difficult to parent, but it will make a wonderful adult and friend later."--"This isn't a personal attack. He is overwhelmed with his intense emotions and needs me to teach him how to cope. He's not trying to punish me."--"My child is in a spillover tantrum. I don't need to go there, too."--"Stop and think, listen, talk to him. What part of his nature has just been threatened?" C) Feeling less alone was wonderful. I hate it when the old ladies nod their heads and are like, "Yes, kids are difficult," and smile. My grandmas said that until they were around my son for more than two hours straight. Then they said, "Oh my goodness, does he EVER stop moving? No wonder you have him in daycare! You would physically break down and have no energy left if you tried to follow him everywhere." I love reading this book and being like, "No, my kid isn't a freak. He's just more spirited and energetic than most people can imagine, so when they say those trite, idiotic phrases, I can just let it go. They are talking about a different kind of child. My child is like five of their children. I can let it go."All in all, I am SO GRATEFUL that the author wrote this book. It has really saved us.And now, as he is turning two years old, he is better than ever. I promise, it's possible! I LOVE my passionate, intense, loving, curious little guy! He reminds me of myself and his dad (we were both spirited children). Our beginning was absolute hell, but with good tools, including this book, he has gotten better and better. On good days, I can't imagine a more perfect, wonderful child. Mary is right - we ARE the lucky ones! I can't imagine having a dull, uninterested, passive child.Of course, on bad days, I want to drive to my parents' house and leave him there for a week. But we have tools now to work through it, and we're doing alright. Life is so much better now.(p.s. do not feel guilty if you need to put your energetic, social child into daycare. I remind myself, "I take care of myself and do what I need while he's at daycare so that when he gets home, I can be the mom I want to be. Because he is in daycare and I am able to do my self-care, our interactions are positive mostly. If I were watching him at home all day, we would never have a single positive interaction in a day. Daycare supports his curious, energetic, social, sensitive nature.)

I have 2 beautiful, spirited Irish twin boys (ages 5 & 6) that are at constant odds and competition with each other. When one is high the other is low and vis versa. Not only that but they both carry extrovert personalities where I am an introvert. My communication as a single mom was severely broken and I was loosing confidence that I could handle them. Not only that but with 50/50 custody it was difficult to establish routine bc no sooner would it be established then they would return to their dad.Despair sent me to my counselor who recommended this and another book to me for some light reading. Light bulb. I discovered there are more of you out there with beautiful, vibrant, spirited children. The very first chapter helped me develope a different mindset towards their spirit. I had no idea how my own theought contributed so significantly to my tone and response to my boys. First week was tough——they still had meltdowns. Week 2 fewer meltdowns——-week 3 even fewer. After reading further I began using my own humor to lighten up the room when the “yellow” threat zone was beginning. I stopped a meltdown one night at the dinner table by being absolutely silly—-immediately breaking tension and filling the room with laughter.Please read this book. You are not alone. If you are even considering reading something to be a better parent that displays leaps and bounds of at you want for your children. Do it. Read it. So worth it and I’m only on chapter 8.

This book helped me through raising a very spirited child and I often buy a copy to give to people that find themselves in a similar situation as I was. What this book allowed me to do is relax and follow my heart. I was able to put aside what other people thought and just focus on a happy relationship with my child. The biggest help was that it allowed me to assess a situation (such as going into a restaurant meant for kids that could sit still) and say to myself, this is not a situation my child will succeed in and then just say no to the invitation without any guilt. If you find that your life is out of control with your little handful, this book will help you see it from their perspective and adjust your day to day activities to help everyone be successful.

If you have noticed that your child is a little different than others, or your parenting aligns with your peers but your results are different, this book can change a lot for you! I felt like I was struggling nearly every day not only with understanding my child, but with discipline and management. I felt like the tools I came with as a parent were deficient... this book helped me make the shift to the type of parenting a Spirited Child needs. I especially love the positive language the book offers becauae that’s so important with teachers ans caregivers— attitudes are truly contagious!This book is the bible of parenting a Spirited Child, and it was the first step for me in my own journey to become the type of parent I envisioned. If you have been frustrated and failing to find answers, this book is probably for you. This helped me to an even better relationship with my child, better parenting, and relief, overall. Click purchase!

I read this book about a year ago when my daughter was around 1.5 yo and just reread it at 2.5 yo. Some of the techniques and expectation setting (both for you and the child) described in the book have been monumental in us having smooth pleasant days. For example, I didn't even notice until I reread the book, that I'm constantly giving her 5-10, then 2, then 1 minute warnings before we have to go do something new because simply telling her "it's time for lunch" would never work. It was also tremendously helpful to me to read about the fact that many of her "quirks" are pretty normal... for a spirited child :). Great book, completely worth the time and money investment.

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Download PDF Enough as She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives

Download PDF Enough as She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives

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Enough as She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives

Enough as She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives


Enough as She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives


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Enough as She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives

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Audible Audiobook

Listening Length: 8 hours and 55 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: HarperAudio

Audible.com Release Date: February 27, 2018

Whispersync for Voice: Ready

Language: English, English

ASIN: B077NGV5Z8

Amazon Best Sellers Rank:

This is the best book I’ve read in a long time. I bought it thinking that it would be useful to me in the way I serve as a role model to the girls in my life, but actually, it’s becoming incredibly eye opening about my own behaviors and what I notice in the women around me. This book is written and marketed towards girls, but I think it is invaluable to women as well. I’ve learned so much and I can assure you that this beautiful ok will change the way you think about yourself and the way you can support the girls in your life. Enjoy it! It’s a gem. In addition to reading the book I listened to the audiobook and it was great.

Torn between the desire for your daughter (and/or son, truth be told) to succeed and the concern about losing your kiddo in the process? This book is for you. In "Enough As She Is,"girl expert Rachel Simmons takes our succeed-at-all-costs culture head-on, exposing the damage it inflicts and giving guidance on how to help your child experience true success without getting sucked in to the demands of unreasonable societal expectations. EASI provides reinforcement to listen to your gut and let your child follow her (his) heart. I cannot recommend this book highly enough. I'm the mom of bright kids, and I want the opportunities of the world for them. At the same time, I am appalled by the resume-building expected of *children* and by the pressure to market our kids so that they can succeed. EASI is reassurance that being genuine and true still leads to meaningful success.

Anyone who works with girls, has a girl, is a girl, was a girl, knows a girl or wants to make a difference for a girl should check this one out. All the stuff that I see, hear and talk with girls about every day in my work is so beautifully put together here. Highly recommend.

Just started reading this and cannot put it down. I am living this with my 16 year old daughter right now and have already found some very helpful tips!

Repetitive and droning. Essential message is good but frankly you need to start when they are little. Not in high school.

There is nothing not to like about this incredibly valuable book. As a parent and clinical social worker, I see these issues on a daily basis and cannot say enough about what we can and should do to promote the self worth of girls. Thank you, Rachel.

excellent read for anyone with a teen age daughter!

Another great book from Rachel Simmons! So relevant to today’s society. A must read for anyone!

Enough as She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives PDF
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Enough as She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives PDF

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PDF Ebook Million Dollar DentistryBy Gary Kadi

PDF Ebook Million Dollar DentistryBy Gary Kadi

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Million Dollar DentistryBy Gary Kadi

Million Dollar DentistryBy Gary Kadi


Million Dollar DentistryBy Gary Kadi


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To put it simply, dentistry rocks! The current boom in dentistry, combined with the desire of dentists to make their practices more successful than ever, has created a huge response to this book.

With expansion in the dental marketplace and a larger need for dental care, the treatment commonly delivered to clients typically fails to live up to the comprehensive care dental team seek to provide. Most practices want to provide quality quadrant care, but the majority of teams are frustrated by their patients' resistance and unwillingness to accept and pay for that kind of full treatment. This frustration commonly starts in the thought pattern held by a majority of dental teams - they believe that most patients cannot afford complete care. It's the experience of many teams that patients seek care only when notable and persistent pain occurs.

We take a different position. By establishing a proactive apprach, it's possible to offset these beliefs and behaviors, resulting in patients receiving all the care they need. Instead of complaining about the price or complaining over the bill, patients will happily buy your dentistry because they feel educated and in control.

This book addresses these topics and many more. As you read, you'll notice that the subject matter goes way beyond developing skills for managing an efficient practice or developing a stronger bonus system. Those goals merely provide a means to an end. I'll certainly address their importance, but you'll be learning how to build a successful practice at every level. Our goal is to arm you with tools of empowerment that will allow you to become amazingly successful - successful in every part of your life.

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I hope that by reading this book, you will absorb and apply some of these formulas to your own practice. I encourage you to pull every grain of inspiration from these pages that could possibly help your practice. Apply it. Use it. An even if, after reading the entire book, you apply just one of these lessons to your practice, you will see extraordinary results. The triple-win concept rewards dentists with improved income, unlimited freedom and and enhanced lifestyle. Team members become more motivated and attentive as they participate and share in the success of the practice. And patients respond enthusiastically as they receive complete, impeccable care.

  • Sales Rank: #733826 in eBooks
  • Published on: 2011-04-08
  • Released on: 2011-04-08
  • Format: Kindle eBook

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Free Ebook The Maker's DietBy Jordan Rubin

Free Ebook The Maker's DietBy Jordan Rubin

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The Maker's DietBy Jordan Rubin

Are you looking for a health plan that is biblically based and scientifically proven? The Maker's Diet is just that. Using a truly holistic approach to health, this groundbreaking book leads you on a journey that will change your life. 

The Maker's Diet will help you:

  • Boost your immune system
  • Attain and maintain your ideal weight
  • Have abundant energy
  • Improve your physical appearance
  • Reduce stress
  • Improve digestion
Discover how Jordan Rubin's faith-based journey from near death to vital health led him to uncover the timeless principles of the world's healthiest people. By following The Maker's Diet, your health dreams can become a reality.

  • Sales Rank: #76177 in Books
  • Brand: Garden of Life
  • Published on: 2004-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.10" h x 6.40" w x 9.10" l, 1.45 pounds
  • Binding: Hardcover
  • 224 pages
Features
  • Great product!

Amazon.com Review
Miracle cure stories abound when it comes to natural healing. A super nutrient reverses cancer after chemotherapy has failed. A Chinese herb lowers high blood pressure in a patient with heart disease after being dismissed as quackery by doctors. Jordan S. Rubin’s account of returning from the medical abyss, however, includes an original twist. After several years of battling Crohn’s Disease, which included a small fortune spent on both conventional and alternative treatments, as well as trips abroad in search of help, Rubin weighed only 111 pounds and, at just age 21, thought his life was over. At the urging of his father, a naturopath, he contacted an obscure nutritionist in California promoting a diet based on the teachings of the Bible. Yes, we’re talking what Jesus ate: kefir, lamb, sprouted breads, eggs and meat from free-range chickens, and plenty of fresh fruits and vegetables. Rubin also started to pray and added a new powder supplement containing homeostatic soil organisms (HSOs) to his diet. Four months later he weighed 170 lbs and was on the road back to his former athletic and healthy self. Inspired by his experience, and now with advanced degrees in nutrition and naturopathic medicine, Rubin has crafted The Maker’s Diet. While the faithful will surely find the book of interest, Rubin’s command of the scientific issues underpinning his recommendations may also appeal to those more accustomed to studying food labels in search of what to eat than ancient religious texts. --Patrick Jennings

From Publishers Weekly
After nutritional consultant Rubin (Patient Heal Thyself; etc.) nearly died from an inflammatory bowel disease that caused him to lose 50 pounds and suffer severe pains, he devised an approach to health that combines wholesome eating with a heavy dose of faith. Indeed, while Rubin presents scientific evidence of his plan's effectiveness and detailed lists of recommended supplements and foods, the diet's religious aspect is fundamental. The 28-year-old Rubin bases his diet on a "Biblically-correct lifestyle," recommending the consumption of organically grown foods and frequently referring to the Bible on matters ranging from personal hygiene ("If the Maker has a preference, it might be the use of ritual bathing that combined bathing... with sprinkling") to getting tattoos ("Scripture warns against piercing the skin"). To help readers avoid disease and live healthily, Rubin lays out a three-stage plan. The first stage-somewhat restrictive, akin to South Beach-prohibits virtually all commercial dairy products, chlorinated tap water, many fats and oils, and all carbohydrates ("While it is true that the people of the Bible consumed a diet that contained liberal amounts of... carbohydrate foods, they were higher-quality, lesser-processed carbohydrates, therefore much easier to digest"). More foods are introduced in subsequent weeks, and those following the diet may eventually incorporate red meat, carbs and saturated fats into their regimens. Rubin's program will be difficult for many, as it calls for drastic changes in the way they go about their lives. However, his approach is unique and provides a refreshing, holistic antidote to many of today's fad diets.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Jordan S. Rubin is the founder of Garden of Life, a health and wellness company that empowers people to attain extraordinary health. He has earned doctoral degrees in naturopathic medicine, nutrition, and natural therapies. Jordan has written three books and appeared on more than 300 television and radio programs worldwide. He has also written numerous articles for top nutritional and medical journals. He lives in South Florida with his wife, Nicki.

 

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